Forget About Good – Creative Manifesto
Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
The quote above is from Bruce Mau’s Incomplete Manifesto for Growth and here at pledge. marketing we have written our own creative manifesto
[to read more of it click here] and thought we had better share a brief description of what forgetting about good means to us…
Good is nice, Good is comfortable, Good is what your mother told you to be and what you are if you eat your veggies and get to bed by 9pm every night. Forget about Good!
We all know what Good is, Good is staying where you are, not taking risks and not going on an adventure with an amazing story to tell at the end of it. There is a time and a place for good but it won’t last forever. Here at pledge. we want more than good and we want stories, adventure, and excitement.
Forgetting about good
To forget about good, we need to go beyond it and to grow. Growth isn’t just physical expansion, growth is an exploration of the unknown. This may or may not be successful and will probably be a fight. Growth for your business may mean opening up to opportunities that you never knew were there.
To grow we have to go beyond what we know and currently do, this can be scary and it may not be good but without pushing those boundaries and exploring there will be no real growth and without growth there will be no adventure. Forget about Good!
Let us know what you think about forgetting about good in the comments below.