6 Changes to LinkedIn You Need To Know About
If you use linkedin regularly, you will have noticed over the last few weeks some pretty big changes to LinkedIn, mainly to the desktop version. In fact mostly everything has changed.
So with the launch of the new desktop website, there are some changes that we think you should know about.
1.) New Homepage Feed
Changes in LinkedIn means that you will be seeing more content in your feed, rather than status updates. You will be fed organic, sponsored and native content that you may be interested in. Users will also see trending stories. This is looking pretty much like FaceBook, but if you trying to get your users to engage more, then a model based on Facebook’s feed is probably a good way to go about it.
2.) More Analytics
LinkedIn now provides you with more analytics about how other users interact with the content you share, not just views and likes. You can see who has interacted with your content, what company they work for and what roles they are in.
It also suggests other content that I could share that my audience maybe interested in.
3.) New Search Features
Changes to LinkedIn also brought refined search capabilities so users can search all of LinkedIn with a single, unified search experience based on certain keywords. Now, users can easily toggle between different categories related to search terms without having to move between different categories of the site.
Whereas previously, LinkedIn users had to go into each of these sections (“People,” “Jobs,” “Companies”) in order to conduct searches, now users can search from one place to get all of the results they’re looking for.
Notably, changes to LinkedIn removed some of the Advanced Search filters that were previously available on LinkedIn Premium and are now only available for the more expensive Sales Navigator tier of LinkedIn Premium. These filters include “years of experience,” “function,” and “seniority level.”
4.) Chat-Like Messaging
Soon, LinkedIn will roll out messaging that allows users to send InMail like a chat instead of an email. Users won’t have to navigate to another pane to send a private message — instead, they’ll be able to send a direct chat without leaving the LinkedIn homepage feed.
In another nod to Facebook’s Messenger layout, this change helps users easily spend more time clicking around the site. Plus, users might be less likely to send the dreaded default InMail message if they know it will appear like a chat instead of an email.
5.) Calendar Chatbot
Next, LinkedIn is introducing a chatbot. It will look at two connections’ calendars and find and set times for them to meet directly within LinkedIn’s messenger platform. It hasn’t been rolled out as of the time of this posting, but in another nod to Facebook Messenger and other bots, this is an addition designed to keep users spending time on the site. Stay tuned for more news when the bot launches fully.
6.) New Blogging Interface
LinkedIn also now features a slick new publishing platform. Before, publishers had to navigate to LinkedIn Pulse to write an original blog post. Now, users are one click away from a slick, easy-to-use blog publishing platform.
Blogging on LinkedIn could garner more attention to your brand’s site if LinkedIn grows in popularity. In fact, content consumption on LinkedIn has increased over the last few years, so marketers should consider LinkedIn as a platform for reproducing or creating original content.
What’s Next For LinkedIn?
Amidst these changes to LinkedIn, marketers should keep an eye on where their audience is spending time. If LinkedIn’s number of monthly active users increases in its next quarterly report, it might be worthwhile to invest more resources in running campaigns and creating content for the site.
We’ll keep you posted on more changes to the platform and its usage as that news unfolds. In the meantime, click around the new website and experiment with the new analytics capabilities to see if your audience wants to spend time on LinkedIn with you. And if you need guidance for running a strong LinkedIn ad campaign, download HubSpot’s guide here.
Source: Hubspot Blog